Health food/other physicochemical parameter testing

Market weakness first, unclear product positioning. To launch the market for health products, there is generally a need for differentiated demands and a unique commitment to consumers' interests. However, many health products in the current market have unclear identities and functions, with sub health as the demand point. The scope of health efficacy is too broad, the concept is vague, and there is no clear market positioning and specific consumer groups. Secondly, the selling points are scattered, the promotion efforts are weak, and the effectiveness promotion is vague. Market promotion has not been effectively combined with advertising promotion, and there is no overlapping advantage. Another part of enterprises are detached from the market and choose selling points with self identification and self appreciation. Let's take a look at a story: On this day, my husband bought a stainless steel cooker and tidied up the aluminum cooker. The wife asked the reason, and the husband said that he saw a newspaper saying that aluminum cookware is prone to developing Alzheimer's disease. But the next day, the husband used aluminum products again and put stainless steel aside, but the wife didn't understand. The husband explained that according to the newspaper, stainless steel contains nickel, which is a concern and can cause cancer. On the contrary, aluminum products have a low probability of developing dementia and can be ignored. After hearing this, the wife said, "So let's sell the stainless steel?" The husband replied, "No, look at what it will say in tomorrow's newspaper." Although this is a humorous joke, However, we can also see from the side that people's health awareness has shifted from passive health care (taking injections and medication after illness) to active health care (prevention in advance), and advertising has become an indispensable part of guiding consumption and playing an increasingly important role. However, "false advertising" and the phenomenon of valuing products over quality are still common in the health product industry. Thirdly, "conceptual hype" leads to confusion. In advertising, words such as "nanotechnology" and "major breakthroughs in 21st century biological and genetic engineering" often appear, skyrocketing prices and profiteering. The wrong concept hype is equivalent to putting an inappropriate coat on a brand or product, making consumers feel "mysterious" without scientific basis and unable to withstand scrutiny. I believe that manufacturers and distributors in the health product industry should be aware that concept hype is just a bridge between the market and the brand. Although concept hype is indeed an intangible weapon and has a great killing power, it is a popular thing that can help brands win the world, but it cannot protect the world. Protecting the world depends on products, quality, and management. Fourthly, the price is outrageous and blindly following the trend. According to a survey, the retail price of general puzzle health products is mostly between 40 to 100 yuan. However, there is a product in the Beijing market that costs 1960 yuan per 15 day cycle. How can people bear such expensive consumption? And each product has its own lifecycle, and a single product idea is childish, blindly following without a brand concept is also not feasible. When calcium supplements become popular in large quantities, products that supplement zinc, blood, iron, and various trace elements come with them. What products can thrive forever? Fifth, superstitious investment promotion and non-standard sales. According to statistics, there are currently many enterprises engaged in the production of health products in China, with a generally low investment scale. Only 1.45% of enterprises have a total investment of over 100 million yuan, and most of them have an investment scale of less than 1 million yuan. This indicates that in the production of health products, small and medium-sized enterprises account for an absolute majority, while large-scale enterprises are relatively few. A survey of 453 domestic health product companies in 12 provinces and cities showed that the average investment in machinery and equipment is 2.14 million yuan, with small enterprises only having production equipment worth 10000 yuan. If the company's own strength is insufficient, they hope to attract investment to avoid market risks, but the success rate is often very low. Even if the investment is successful, dealers cannot give up other products with competitive advantages and choose to invest more energy and make unnecessary sacrifices, but directly put the products in the cold. Secondly, even if the product has its own advantages and may receive temporary benefits in the short term, what is lost in the long run is the brand and corporate image

Function of testing report:

1. Project bidding: Issue authoritative third-party CMA/CNAS qualification report

2. Online e-commerce platform entry: Quality inspection report recognized by major e-commerce platforms

3. Used as a sales report: issuing legally effective testing reports to make consumers more confident

4. Papers and research: Provide professional personalized testing needs

5. Judicial services: providing scientific, fair, and accurate testing data

6. Industrial problem diagnosis: Verify the troubleshooting and correction of industrial production problems

BAIJIAN testing process:

1. Telephone communication and confirmation of requirements

2. Recommend solutions and confirm quotations

3. Mail samples and arrange testing

4. Progress tracking and result feedback

5. Provide reports and after-sales service

6. If urgent or priority processing is required

Our Competitive Edge:

1. The testing industry is fully covered, meeting different testing needs

2. Fully cover the laboratory and allocate localized testing nearby

3. Engineers provide one-on-one services to make testing more accurate

4. Free initial testing, with no testing fees charged

5. Self service order delivery for free on-site sampling

6. Short cycle, low cost, and attentive service

7. Possess authoritative qualifications such as CMA, CNAS, CAL, etc

8. The testing report is authoritative and effective, and is generally used in China